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The impact of framing a positive image on harmful product as a part of a marketing strategy and the placebo effect it has on the consumers behavior

Bukhnikashvili, Ketevani and Bakhtatdze, Tinatin (2019) The impact of framing a positive image on harmful product as a part of a marketing strategy and the placebo effect it has on the consumers behavior. Masters thesis, Ilia State University.

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Item Type: Thesis (Masters)
Subjects: Business > Business Administration
Divisions: Student Theses > MA Theses > School of Business,Technology and Education
Depositing User: Admin Ana Diakvnishvili
Date Deposited: 29 Oct 2019 13:10
Last Modified: 29 Oct 2019 13:13
URI: http://eprints.iliauni.edu.ge/id/eprint/9609

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