Gender Difference in the Motives for the Use of Facebook

Makashvili, Malkhaz and Ujmajuridze, Beka and Amirejibi, Tinatin (2013) Gender Difference in the Motives for the Use of Facebook. Asian Journal for Humanities and Social Studies (AJHSS), 01 (03). pp. 130-135. ISSN ISSN: 2321 – 2799

facebook makashvili.pdf

Download (377kB) | Preview
Official URL:


ABSTRACT—Young people as active users of Facebook risk becoming Facebook addicts, neglecting study and professional development. For successful prevention of Facebook addiction the motives of Facebook use should be studied. Current study aimed at revealing gender differences in the motives for the use of Facebook. 150 female (Group 1) and 150 male (Group 2) university students were asked to rate the importance of each of the given motives on a 6-point Likert scale ranging from 0 (not at all important) to 5 (very important). The total of maximal rate, as well as, percentage of actual rating for each motive was calculated. Gender differences were observed in these motives: Passing time: 35.3% - Group 1, 51 % - Group 2; Making new relationships: 44% - Group 1, 61.2 % - in Group 2; Maintaining contact with friends: 90.5 - Group 1, 80.9% – Group 2; Uploading pictures: 57.7% - Group 1, 35.1% - Group 2. Statistical processing of data obtained confirmed the gender difference in the motives of the use of Facebook: females give preference to contacting existing friends and uploading pictures, while males prefer making new relationships and passing time. Keywords: Facebook, motives, gender, students

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Institutes > Institute of Applied Psychology
Depositing User: პროფესორი მალხაზი მაყაშვილი
Date Deposited: 20 Jan 2014 16:33
Last Modified: 23 Jan 2014 20:22

Actions (login required)

View Item View Item