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Customer Impact on Brand Reputation: Strategic Approaches for Marketers to Mitigate Rumours Based on Examples of Famous Georgian Brands in the Food Industry

Chkhartishvili, Ketevan (2025) Customer Impact on Brand Reputation: Strategic Approaches for Marketers to Mitigate Rumours Based on Examples of Famous Georgian Brands in the Food Industry. Masters thesis, Ilia State University.

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Item Type: Thesis (Masters)
Subjects: Business > Business Administration
Divisions: Student Thesis > MA Thesis > Faculty of Business,Technology and Education
Depositing User: Admin Ana Diakvnishvili
Date Deposited: 24 Nov 2025 11:15
Last Modified: 24 Nov 2025 11:15
URI: http://eprints.iliauni.edu.ge/id/eprint/13279

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