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AI-Driven Personalization in Iranian E-Commerce: A Case Study of Digikala and Its Impact on Consumer Engagement, Trust, and Ethical Considerations

Golkari, Mobina (2025) AI-Driven Personalization in Iranian E-Commerce: A Case Study of Digikala and Its Impact on Consumer Engagement, Trust, and Ethical Considerations. Masters thesis, Ilia State University.

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Item Type: Thesis (Masters)
Subjects: Business > Business Administration
Divisions: Student Thesis > MA Thesis > Faculty of Business,Technology and Education
Depositing User: Admin Ana Diakvnishvili
Date Deposited: 24 Nov 2025 10:57
Last Modified: 24 Nov 2025 10:57
URI: http://eprints.iliauni.edu.ge/id/eprint/13274

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