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Exploring the Role of Branding on Brand Loyalty Among Generation Z Consumers in the Georgian Food and Beverage Industry

Ivanidze, Mariam (2025) Exploring the Role of Branding on Brand Loyalty Among Generation Z Consumers in the Georgian Food and Beverage Industry. Masters thesis, Ilia State University.

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Item Type: Thesis (Masters)
Subjects: Business > Business Administration
Divisions: Student Thesis > MA Thesis > Faculty of Business,Technology and Education
Depositing User: Admin Ana Diakvnishvili
Date Deposited: 01 Apr 2025 10:19
Last Modified: 01 Apr 2025 10:19
URI: http://eprints.iliauni.edu.ge/id/eprint/12890

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