Practical Application of Jeffery’s 15 Data-Driven Marketing Metrics for Philip Morris’ “Don’t Be a Maybe” Campaign

Ablotia, Lika and Dzagania, Mariam and Lobzhanidze, Shota (2015) Practical Application of Jeffery’s 15 Data-Driven Marketing Metrics for Philip Morris’ “Don’t Be a Maybe” Campaign. Masters thesis, Ilia State University.

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Item Type:	Thesis (Masters)
Subjects:	Business > Business Administration
Divisions:	Student Theses > MA Theses > School of Business
Depositing User:	Admin Ana Diakvnishvili
Date Deposited:	11 Aug 2015 09:26
Last Modified:	17 May 2016 10:25
URI:	http://eprints.iliauni.edu.ge/id/eprint/3129

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