The article examines newspaper communication like from the text linguistic point of view; are represented 5 types intension of the text and those had realized in the newspaper texts, where is stands out persuasive type of text as newspaper comment. Its task is not only to represent one or other fact, or another or phenomenon of reality, but first of all as estimated classification from the side of scripter. In comments prevail the arguments structures and they are expressed by the high frequency of assertions, estimations and substantiations. Comment in contrast to other newspaper texts has fixed level of information and it will selectively refer for achievement specific persuasive purpose, e. i. at the basis of the explicational component always lies in persuasive-functional aspect..